Journey Hospitality

The emerging leader in the provision of eCommerce software to the hotel sector

Investment Date

October 2022

Status

Current

Headquarters

Cheltenham, UK

The Company

Journey Hospitality is a hotel technology business revolutionising eCommerce for the hospitality industry maximising online experiences to drive commercial success. Its portfolio includes onejourney® - the world’s first all-in-one eCommerce platform for hotels enabling guests to customise their own stay by booking rooms, spa, dining and retail products in a single shopping basket, and Gifted - the UK’s market-leading hotel gift voucher platform.

The funding will help us achieve long-term growth and shake up the industry with technology that addresses key ecommerce challenges within hotels. We have worked alongside luxury hotels for over a decade and pride ourselves in truly understanding their business. Our latest platform, onejourney® - the world’s first unified ecommerce platform for hotels - addresses a key pain point for hoteliers and maximises property profitability.
— Simon Bullingham, Journey’s founder and CEO
Journey Hospitality has achieved impressive results with its existing technology, and is held in high esteem by luxury hoteliers. Our team has deep experience in unlocking business potential and achieving commercial growth, particularly with B2B software companies. We’re looking forward to using our expertise to help grow Journey Hospitality, supporting Simon and his team as they deliver significant value to the hotel industry with their technology platforms.
— Simon Rowan, Partner at Averroes Capital

The Investment

Averroes took a majority stake in the business, investing alongside Journey’s management team led by the Founder and Chief Executive, Simon Bullingham. In addition, Averroes provided growth capital to accelerate investment in technology and people to support management’s ambitions.

The Value

Averroes is working closely with the company to accelerate the deployment of the onejourney® platform, strengthen its sales & onboarding capabilities and provide input on development of an internationalisation strategy to boost growth. Averroes also supported the team with critical hires to support the business in its scaling plans.

 
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