Glowday

UK-based medical aesthetic PMS & digital marketplace connecting consumers with clinics and practitioners for non-surgical treatments.

Investment Date

April 2026

Status

Current

Headquarters

London UK

The Company

Glowday is a medical aesthetics PMS founded in 2019 that enables clinics to manage their bookings, patient records, payments, and marketing from a single paltform. Glowday also offers a consumer marketplace to research, compare, and book appointments with medically qualified providers.

This partnership with Averroes allows us to do what Glowday has always set out to do — but bigger, faster, and for more clinics. We’ve spent years building alongside aesthetic practitioners, learning what actually makes their clinics run well, and that hands-on understanding is baked into everything we do. The next chapter is about evolving the platform to serve larger, multi-location clinics and expanding into new markets, without losing the practitioner-first ethos that got us here.
— Hannah Russell, Founder of Glowday
Averroes is excited to work with Hannah and the team to support Glowday’s growth and innovation in the medical aesthetics sector, helping scale both the UK platform and expand into new markets.
— Beatrice Carrara, Partner at Averroes Capital

The Investment

Averroes acquired the Glowday platform from its shareholders, taking on a live medical aesthetics practice management business with 240 paying clinics and a multi-year production codebase. Additionally, Averroes is providing growth capital to fund the Saudi Arabia regulatory build and the launch of the Kingdom's first compliance native platform for the sector. Averroes is also assisting the team in Glowday's GTM strategy to accelerate growth throughout the UK, including enterprise clinics.

The Value

Averroes is working closely with the company to scale a proven SaaS platform in the UK and translate it into the leading software provider for medical aesthetics clinics in Saudi Arabia,

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