Glowday
UK-based digital marketplace connecting consumers with insured aesthetic clinics and practitioners for non-surgical treatments.
The Company
Glowday is a platform founded in 2019 that enables users to research, compare, and book appointments with medically qualified providers. Alongside its consumer marketplace, it offers GlowdayPRO, a clinic management system covering bookings, patient records, payments, and marketing.
“This partnership with Averroes allows us to do what Glowday has always set out to do — but bigger, faster, and for more clinics. We’ve spent years building alongside aesthetic practitioners, learning what actually makes their clinics run well, and that hands-on understanding is baked into everything we do. The next chapter is about evolving the platform to serve larger, multi-location clinics and expanding into new markets, without losing the practitioner-first ethos that got us here.”
“Averroes is excited to support Glowday’s growth and innovation in the medical aesthetics sector, helping scale both the UK platform and expand into new markets.”
The Investment
Averroes acquired the Glow platform from its shareholders, taking on a live medical aesthetics practice management business with 240 paying clinics and a multi-year production codebase. Additionally, Averroes is providing growth capital to fund the Saudi Arabia regulatory build and the launch of the kingdom's first compliance native platform for the sector. Averroes is also assisting the team in Glow's GTM strategy to scale aggressively throughout the UK, including enterprise clinics.
The Value
Averroes is working closely with the company to translate a proven UK platform into the leading software provider for medical aesthetics clinics in Saudi Arabia, providing on-the-ground access across the Kingdom. Averroes is also leading the search for the Saudi Chief Executive and supporting the team with the critical commercial and technical hires required to scale.